A Web Proposal As
Unique As You Are!
The starting point of all achievement is desire.
January 18, 2020
Welcome Al,
Thank you for considering BELL Branding Solutions for your new web design/dev project. It was a pleasure talking with you on Friday and learning more about your goals regarding your brand revisions. I am confident that we will create your new site using the best tools and technologies available today. Our sites are ‘responsive’, which means that our focus is not only on PC ready, but also functioning on phones and tablets.
The following proposal will spell out our ‘deliverables’, benefits, design and content features of this project as well as offering further branding services.
Let me know if you have any questions and/or would like to get started?
Sincerely,
Tim Bell
President
Benefits of Our Design and Platform
(developed with ‘open source’ architecture)
- Built-in Content Management System (CMS)
Your WordPress site will be developed using ‘the latest, 2020’ platform and custom theme to achieve the brand strategies per our discussion and future concepts upon our build. Discussion of new sitemap to follow. - Our Platform Increases Your Search Engine Optimization (SEO)
As an added value, your site will be optimized for easy publishing and the changing of content. Fresh and unique content is essential for getting good search engine rankings. All pages will be built using SEO best practices. - Blog Posts
Enjoy having the ability to post latest news, product updates and features in a “blog” format that will allow your content to be presented as “latest entry” first and will utilize the built-in archive feature that will organize your content automatically. - Plug-Ins
Our platform offers plug-ins with features that can be incorporated into your site and the functionality is virtually limitless. Plug-ins for Social Media integration (Facebook and Twitter), photo galleries, forms, Google Maps, Video and RSS feeds and more… - Ease of Use
Although WordPress, being very robust, simple edits can be done by you or if you choose to have us do it for you, that works to at a minimum of $50.00.
Deliverables 1
- Sitemap Submissions and Revisions
BELL HTML will develop a site map showing the navigation of the site and where each supporting page will be located within the navigation. One (1) site map revision is included. - Home Page Design
Your home page will reflect your new branding elements. Logo, colors and marketing appeal. Custom background, header, footer and navigation. Quoted price reflects up to two (2) Home page revisions. Note: Additional revision rounds are billed at a rate of $50.00/hour. Billable in fifteen (15) minute increments. - Sub-page Design
Your sub-page design will reflect the design elements from the home page. One (1) revision for the sub page design. Note: Additional revision rounds are billed at a rate of $50.00/hour. Billable in fifteen (15) minute increments. - Site Features
The following features are included with your design.
-Built-In Content Managment System (CMS) Site is client-editable
-Built-In Search Engine Optimization (SEO) – Your site will be designed with SEO best practices.
-Page custom titles
-Page Meta Descriptions and Page Meta Keywords. This is also client editable. *Further SEO services are available through BELL Branding Solutions, please inquire.
-Blog/Article Posting – Keeps your site fresh for Google
-Social Media Tie-In – Facebook, Twitter and LinkedIn links to your social pages
-Google Maps – Located on the Contact Us Page
-Site Search if desired
-Email Sign Up: if applicable
-Photo Galleries as needed
-Form to Email – Typically found on the ‘contact us’ page and global footer
Deliverables 2
- Content Pages
Your Site package will include up to 30 web pages. - Content Writing
We prefer to have our clients send us the content/writing. This includes information about who you are, your products, services, and team members. You will be able to add and change out content at any time. If you have an existing site, we can pull that content for the new site, or we can assist you in the creation of your content for an additional $50 per hour. Client supplied content Format (two choices): 1. Word document, format flush left, verdana or arial font, 12 point. Please include a title for where the content should be featured (i.e. Home Page, Services Page, etc.) 2. Email, format flush left, verdana or arial font, 12 point. - Images
The use of images is extremely important in creating the right look and feel of your website and professional representation of your products and services. You have three options in selecting the right images for your site. 1.) Existing Images- If you have images that you would like to us to use, please forward them to us or set up a dropbox or share access. We’d like the images as .jpg, .png, or .gif). 2.) Stock images when applicable, up to 20 stock images are included for your site. We have an account with www.stock.adobe.com - Videos
Supplied videos, up to four will be posted on your site and pulled from your YouTube channel. Video editing and creative services are available, please contact us. - Hosting and Installation of Your Platform
BELL Branding Solutions hosting package for your site will reside on our business account with GoDaddy and will cost $14.95 per month, payable yearly. Our hosting package is robust as it meets the necessary requirements for Word Press to run at its optimum output. - Cross Browser Testing
BELL Branding Solutions will perform website testing to ensure appropriate consistency, appearance and functionality across the following web browsers:
Microsoft Edge, most recent
Firefox, most recent
Safari, most recent
Google Chrome, most recent
Opera, most recent - On-going Support
As part of your new platform package, we will be available to support you at no additional cost for 30 days from web launch. We understand that there can be some tweaking and minor editing after the initial launch and are committed to getting it where you want it from the start. This support includes guarding against bugs, minor fixes, and 2 hours of training for CPC training. Any major redesign work will create a new proposal. After 30 days, you will be able to utilize our update resources, if you wish, billed at $50/hr.
Other BRAND Services
Logo Design: $500.00, upon new site build 🙂 includes 3 comps, color options
Search Engine Marketing (packages starting at $300./mo.)
Email Marketing (set up, creative, list management and launch – $300/campaign)
Brochures, priced according to format needed
Swag/Branded Merchandise/Corporate Apparel
PROJECT ESTIMATE
Web Development & Design- Includes deliverables listed in proposal:
- Installation of hosting. Installation of WordPress Platform. Installation of WP Theme and custom branding for CPC
- Images (stock) build out. No charge up to 20 images, if using our account at www.stock.adobe.com
- Hosting Fee includes management of site, back-ups.
- Invoiced yearly @ 14.95/mo. $179.40 ***First year FREE for CPC***
TERMS
We accept credit cards- Deposit – gets us started!
- Timeline: 30-60 days or sooner based on client supplied content. In rare cases, delays can come up for our clients, which we understand, your balance will be due within 60 days from the start of your project and BELL BRANDING, will complete your site as your time permits, not to exceed 3 months.
- Mobile Ready Responsive Site Included
- Balance Due: After 60 days of start date: $1,200
- Click on button to go to ‘make a payment’ online.
General Pricing
What Does It Cost To Build A Website
Estimates are based on the number of hours that will be spent on your site’s design, development, maintenance, communication and any other overall costs associated with your project.
It is important to have a good idea of the features that you would like for your site to include and where you will be obtaining your site’s content. If you dont know where to begin don’t worry, we can walk you through the basics and help get you started on the path that is right for you…
Landing Page
$1,100 – $1,500
A landing page is a standalone web page distinct from your main website that has been designed for a single focused objective. Many landing pages have a distinct objective to sell a product or service and may not have any global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.
Basic Website
$2,500 – $7,500
The most common type of websites we build are small 10-20 page websites that act as an online brochure with some additional functionality such as calendars, custom forms, sliders and blogs. It will serve to help brand and market your company, showcase your products and services and inspire sales as a lead generating tool. All our sites us the latest standards to allow your site to look the same on nearly every computer/device.
Mid-size Website
$7,500 – $18,000
These websites usually consist of many pages and custom functionality not found in the standard WordPress CMS. Many membership and real estate listing sites can be created within this price range depending upon the level of functionality and design. Although these sites do have custom design work, more expensive elements like CMLS Membership functions and restricted pages will affect pricing.
How It Works
Contact Us
Fill out the form on the bottom of this page briefly describing what you are looking for.
Billing
A deposit of 75% of the estimate is required to start the project. Upon completion of the project or 30-45 days later regardless of clients schedule, your balance is due.
Consult
A brief conversation via phone, Skype or email is all it typically takes to determine if we’re a good fit for each other.
Initial Development
We build your WordPress or Concrete5 site on our GoDaddy development server.
Estimate
We review your information and get you an estimate for the type of site and hours that will be required to complete this project.
Testing
We test our work in current versions of major desktop browsers including those made by Apple (Safari), Google (Chrome), Microsoft (Internet Explorer/Edge) and Mozilla Firefox.
Scheduling
Once you have approved our estimate, we receive final images, content and deposit, we create a schedule. Projects typically start about 5 business days later and the default time frame is 4-6 weeks.
Revisions and Launch
We receive your feedback and make revisions until you are 100% satisfied. Then launch and move the website to it’s final destination.
HOW IS YOUR BRAND?
Enjoy the things you love to do and leave the rest to us.
