A Web Proposal As
Unique As You Are!
The starting point of all achievement is desire.
August 8, 2022
It was nice meeting with you, Javi and Gary at The Cottage in Bothell. Thank you for considering BELL Branding Solutions for your web design/dev project and your promotional products and wearables.
I wanted to share my thoughts on your 2019 site. https://www.michaelflorentinocellars.com/
After a close review, I found that your site is ready for a unique design that would encompass Michael Florentine Cellars and Sherman Winery. Newer image design with greater impact including a gallery and designed headers for each page. Event posts, Blog posts and general cleanup of broken links. Specifically pulling Florentino and Sherman brands closer together. Less confusing for the end user.
The following proposal will spell out our ‘deliverables’, benefits, design and content features of this project as well as offering further branding services.
Let me know if you have any questions and/or would like to get started?
Benefits of Our Design and Platform
(developed with ‘open source’ architecture)
- Built-in Content Management System (CMS)
Your WordPress site will be developed using ‘the latest, 2022’ platform and custom theme to achieve the brand strategies per our discussion and future concepts upon our build.
- Our Platform Increases Your Search Engine Optimization (SEO)
As an added value, your site will be optimized for easy publishing and the changing of content. Fresh and unique content is essential for getting good search engine rankings. All pages will be built using SEO best practices.
- Blog Posts
Enjoy having the ability to post latest news, product updates and features in a “blog” format that will allow your content to be presented as “latest entry” first and will utilize the built-in archive feature that will organize your content automatically.
Our platform offers plug-ins with features that can be incorporated into your site and the functionality is virtually limitless. Plug-ins for Social Media integration (Facebook and Twitter), photo galleries, forms, Google Maps, Video and RSS feeds and more…In some cases, small yearly fees could apply and would be discussed prior to their implementation.
- Ease of Use
Although WordPress, being very robust, simple edits can be done by you or if you choose to have us do it for you, our fee is $50.00/hr.
- Sitemap Submissions and Revisions
BELL Branding Solutions will create your sitemap for approval.
- Home Page Design
Your home page will reflect a new costom design to include your logo, colors and marketing appeal. We will follow any of the graphic standards supplied and may at times submit different treatments should to sections as permitted and apporovals.
- Sub-page Design
Your sub-page designs will reflect the design elements from the home page. Granted, most subpages will be unique to the materials submitted and designed using the same color scheme from your home page.
- Site Features
The following features are included with your design.
-Built-In Content Managment System (CMS) Site is client-editable – WordPress/DIVI Builder
-Built-In Search Engine Optimization (SEO) – Your site will be designed with SEO best practices.
-Page custom titles
-Page Meta Descriptions and Page Meta Keywords. This is also client editable. *Further SEO services are available .
-Blog/Article Section will be developed for your staff to submit to the site. Content updates work well with Google Search.
-Social Media Tie-In – Facebook, Twitter and LinkedIn links to your social pages
-Google Maps – Located on the Contact Us Page
-Site Search if desired
-Email Sign Up: if applicable
-Photo Galleries as needed
-Form to Email – Typically found on the ‘contact us’ page and global footer
- Content Pages
Your Site package will include up to 20-30 web pages.
- Content Writing
To be supplied by client and Bell Branding.
To be supplied, but also you will have up to 20 standard stock images from stock.adobe.com if needed to complete the site
Supplied videos, up to four will be posted on your site and pulled from your YouTube channel. Video editing and creative services are available upon request.
- Hosting and Installation of Your Platform
BELL Branding Solutions hosting package for your site will reside on our business account with Site Ground, includes monthly maintenance. See Project Costs. Our hosting package is robust as it meets the necessary requirements for WordPress/Divi Theme to run at its optimum output.
- Cross Browser Testing
BELL Branding Solutions will perform website testing to ensure appropriate consistency, appearance and functionality across the following web browsers:
Microsoft Edge, most recent
Firefox, most recent
Safari, most recent
Google Chrome, most recent
Opera, most recent
- On-going Support
As part of your platform package, we will be available to support you at no additional cost for 30 days from web launch. We understand that there can be some tweaking and minor editing after the initial launch and are committed to getting it where you want it from the start. This support includes guarding against bugs, minor fixes, and 1 hour of training for training. Any major redesign work will create a new proposal.
Other BRAND Services
Search Engine Marketing (packages starting at $600./mo.)
Email Marketing (set up, creative, list management and launch – $300/campaign)
Swag/Branded Merchandise/Corporate Apparel -Embroidered & Silkscreening
INCLUDES DELIVERABLES LISTED IN PROPOSAL
HOSTING: First Year free. Following years is $15.95/mo. $191.40 payable yearly. Includes server side maintenance and updates.
FLORENTINO: Update WP versions, Theme, Plugins, Back-ups/mo, simple SSL certificate installation at no charge.
Deposit gets us started!
Timeline: 30-60 days on initial build.
Balance Due: 30-45 days from start.
Out of Scope: Requests will be agreed upon in advance and invoiced at $50.00/hour.