A Web Proposal As
Unique As You Are!
7/7/2020
Welcome Darline and Kyle,
Thank you for considering BELL Branding Solutions for your web design/dev project. It will be a pleasure to work with you and your team. I’ve had a chance to review your existing site https://hilltopcc.com . We will create your new site with a more ‘people-pleasing’ approach through imagery while focusing on a more ‘user-friendly’ flow of information per our conversations and example sites you liked.
Our sites are built in WordPress, an open source platform approach that makes client editing simple, and your site will be ‘responsive’, focusing on PC, Phones and Tablets ready, but also functioning on phones and tablets. Your site will be created using the latest tools, plug-ins and design options available to create you a wonderful new design, sitemap and functionality within Google’s expectations, which will result in more exposure for Hilltop Children’s Center
The following proposal will spell out our ‘deliverables’, benefits, design and content features of this project as well as offering further branding services.
Let me know if you have any questions and/or would like to get started?
Sincerely,
Benefits of Our Design and Platform
(developed with ‘open source’ architecture)
- Built-in Content Management System (CMS)
Your WordPress site will be developed using ‘the latest’ platform and custom theme to achieve the brand strategies per our discussion and future concepts upon our build. - Our Platform Increases Your Search Engine Optimization (SEO)
As an added value, your site will be optimized for easy publishing and the changing of content. Fresh and unique content is essential for getting good search engine rankings. All pages will be built using SEO best practices. 301 re-directs will keep your existing sites SEO in great shape. - Blog Posts
Enjoy having the ability to post latest news, product updates and features in a “blog” format that will allow your content to be presented as “latest entry” first and will utilize the built-in archive feature that will organize your content automatically. - Plug-Ins
Our platform offers plug-ins with features that can be incorporated into your site and the functionality is virtually limitless. Plug-ins for Social Media integration (Facebook and Twitter), photo galleries, forms, Google Maps, Video and RSS feeds, event marketing and more… - Ease of Use
Although WordPress, being very robust, simple edits can be done by you or if you choose to have us do it for you, that works to at a minimum of $75.00.
Deliverables 1
- Sitemap Submissions and Revisions
BELL HTML uses a special software that will aid in the simplicity of creating your sitemap that is easily editable and will be the roadmap for development of pages. Unlimited edits until the build starts. - Home Page Design
Your home page will reflect your branding elements. Logo, colors and marketing appeal. Custom background, header, footer and navigation. Quoted price reflects up to two (2) Home page revisions. Note: Additional revision rounds are billed at a rate of $75.00/hour. Billable in fifteen (15) minute increments. - Sub-page Design
Your sub-page design will reflect the design elements from the home page. - Site Features
The following features are included with your design.
-Built-In Content Managment System (CMS) Site is client-editable
-Built-In Search Engine Optimization (SEO) – Your site will be designed with SEO best practices.
-Page custom titles,
-Page Meta Descriptions and Page Meta Keywords. This is also client editable. *Further SEO services are available through BELL HTML, please inquire.
-Blog/Article Posting – Keeps your site fresh for Google
-Social Media Tie-In – Facebook, Twitter and LinkedIn links to your social pages
-Google Maps – Located on the Contact Us Page
-Site Search if desired
-Email Sign Up
-Photo Gallery
-Form to Email – Typically found on the ‘contact us’ page
-Event module
Deliverables 2
- Content Pages
Your Site package will include up to 85 web pages. - Content Writing
We prefer to have our clients send us the content/writing. This includes information about who you are, your products, services, and team members. You will be able to add and change out content at any time. With Hilltop, your existing site has a lot of content. We will work with you on condensing the content and using more bullet points for simpler reading. - Images
The use of images is extremely important in creating the right look and feel of your website and professional representation of your products and services. You have three options in selecting the right images for your site.1.) If you have images that you would like to use, we will set-up a drop box for you. Preferred format: .jpg, .png, or .gif. 2.) BELL BRANDING, subscribes to www.stock.adobe.com, and will include up to 60 images for your project. If you find other stock images that you like outside of stock.adobe,com, please purchase and submit to us. - Hosting and Installation of Your Platform
BELL HTML hosting package for this project will cost $14.95 per month. We highly suggest using our hosting package as it meets the necessary requirements for the your platform to run at its optimum output. - Cross Browser Testing
BELL HTML will perform website testing to ensure appropriate consistency, appearance and functionality across the following web browsers:
Microsoft Edge most recent
Firefox most recent
Safari most recent
Google Chrome most recent - On-going Support
As part of your new platform package, we will be available to support you at no additional cost for 30 days from web launch. We understand that there can be some tweaking and minor editing after the initial launch and are committed to getting it where you want it from the start. This support includes guarding against bugs, minor fixes, and training. Any major redesign work will create a new proposal.
Other BRAND Services
Social Marketing: Facebook, Twitter, Pinterest etc…
Email Marketing (set up, creative, list management and launch – $300/campaign)
Logo Design: $300.00, upon new site build 🙂 includes 3 comps, color options
Brochures, priced according to format needed
Swag/Branded Merchandise/Corporate Apparel Have a look
PROJECT ESTIMATE
Web Development & Design- FEES:
- Includes deliverables listed in proposal:
- Installation of hosting. Installation of WordPress Platform. Installation of WP Theme.
- Images (stock) build out. No charge up to 60 images, if using our account at www.stock.adobe.com
- Hosting Fee includes management of site, back-ups .
- Invoiced yearly @ 14.95/mo. $179.40 – First Year Free
- SSL Certificate: $125.00/yr.
TERMS
We accept credit cards- Deposit – gets us started!
- Timeline: 30-60 days or sooner based on client supplied content. In rare cases, delays can come up for our clients, which we understand, your balance will be due within 60 days from the start of your project and BELL BRANDING, will complete your site as your time permits, not to exceed 3 months.
- Mobile Ready Responsive Site Included
- 10,200.00 – site
- 179.40 – hosting
- 125.00 – SSL
- $10,504.40
- $7,650.00 – deposit
- +Balance Due: After 60 days of start date: $2,854.40