A Web Proposal As
Unique As You Are!
The starting point of all achievement is desire.
PACIFIC TREATMENT ALTERNATIVES
November 12, 2020
Welcome Debbie & Executive Team,
Thank you for considering BELL Branding Solutions for your web design/dev & brand support project. It will be a pleasure working with you and Scriven LLC. It’s always a pleasure working with Stephanie over the last few years. Our rates are normally $100.00/hr., yet our association with Jay Priebe and your being a non-profit, we will deduct our hourly fees to $50.00/hr.
The following proposal will spell out our ‘deliverables’, benefits, design and content features of this project as well as offering further brand services, seen below.
Let me know if you have any questions and/or would like to get started?
BENEFITS OF OUR DESIGN AND PLATFORM
(developed with ‘open source’ architecture)
- Built-in Content Management System (CMS)
Your WordPress site will be developed using ‘the latest, 2020’ platform and custom theme to achieve the brand strategies per our discussion and future concepts upon our build.
- Our Platform Increases Your Search Engine Optimization (SEO)
As an added value, your site will be optimized for easy publishing and the changing of content. Fresh and unique content is essential for getting good search engine rankings. All pages will be built using SEO best practices.
- Blog Posts
Enjoy having the ability to post latest news, product updates and features in a “blog” format that will allow your content to be presented as “latest entry” first and will utilize the built-in archive feature that will organize your content automatically.
Our platform offers plug-ins with features that can be incorporated into your site and the functionality is virtually limitless. Plug-ins for Social Media integration (Facebook and Twitter), photo galleries, forms, Google Maps, Video and RSS feeds and more…
- Ease of Use
Although WordPress, being very robust, simple edits can be done by you or if you choose to have us do it for you, that works to at a minimum of $50.00.
- Sitemap Submissions and Revisions
BELL Branding Solutions will develop your site map showing the navigation of the site and where each supporting page will be located within the navigation. We use an online tool that can be shared with a team member in real time to achieve our sitemap and upload content directly for consistency.
- Home Page Design
Your home page will reflect your new branding elements. Logo, colors and marketing appeal. Custom background, header, footer and navigation.
- Sub-page Design
Your sub-page design will reflect the design elements from the home page. Granted, most sub-pages will be unique to the materials submitted and designed using the same color scheme from your home page.
- Site Features
The following features are included with your design.
-Built-In Content Management System (CMS) Site is client-editable – WordPress/DIVI Builder.
-Built-In Search Engine Optimization (SEO) – Your site will be designed with SEO best practices.
-Page custom titles
-Page Meta Descriptions and Page Meta Keywords. This is also client editable. *Further SEO services are available .
-Blog/Article Section will be developed for your staff to submit to the site. Content updates work well with Google Search.
-Social Media Tie-In – Facebook, Twitter and LinkedIn links to your social pages.
-Google Maps – Located on the Contact Us Page
-Site Search if desired
-Email Sign Up: if applicable
-Photo Galleries as needed
-Form to Email – Typically found on the ‘contact us’ page and global footer
- Content Pages
Your Site package will include up to 30-40 web pages.
- Content Writing
We prefer to have our clients send us the content/writing. This includes information about who you are, your products, services, and team members. You will be able to add and change out content at any time. If you have an existing site, we can pull that content for the new site, or we can assist you in the creation of your content for an additional $50 per hour.
The use of images is important in creating the right look and feel of your website and professional representation of your products and services. We can pull existing Images from your current site. A drop box will be established for sharing of imagery and documents.
Supplied videos, up to four will be posted on your site and pulled from your YouTube channel. Video editing and creative services are available upon request.
- Hosting and Installation of Your Platform
BELL Branding Solutions hosting package for your site will reside on our business account with GoDaddy , includes monthly maintenance. See Project Costs. Our hosting package is robust as it meets the necessary requirements for Word Press to run at its optimum output.
- Cross Browser Testing
BELL Branding Solutions will perform website testing to ensure appropriate consistency, appearance and functionality across the following web browsers:
Microsoft Edge, most recent
Firefox, most recent
Safari, most recent
Google Chrome, most recent
Opera, most recent
- On-going Support
As part of your platform package, we will be available to support you at no additional cost for 30 days from web launch. We understand that there can be some tweaking and minor editing after the initial launch and are committed to getting it where you want it from the start. This support includes guarding against bugs, minor fixes, and 2 hours of training for training. Any major redesign work will create a new proposal.
PACIFIC TREATMENT ALTERNATIVE PROJECT ESTIMATE
BRAND EXECUTION BUDGET
|Web/Dev Build||Includes DeliverableS 1 & 2||$8,500.00|
|Brand Creation:||Creative and includes existing Website Audit||$1,300.00|
|Logo Development||Logo Design (up to 10 design comps)||$1,200.00|
|Print Design||Design: Letterhead | Envelopes | Business Cards| Labels | Social channel banners||$600.00|
|(2) Tri-Fold||Full color Design||$500.00|
|Brand Standards Guide||Manual Design charge for up to 10 pages||$750.00|
*Optional Training to manage site: $50.00/hr.
Hosting: Includes updates and solving any site issues, $125.00/mo.
BELL monthly site tasks: Update current versions of WP, Plugins, Monthly backups, $100.00/mo.
SSL Certificate (installed once, when your site goes live) $125.00/yr.
Deposit: 75% | $9,637.50 | We accept credit cards. | Deposit gets us started!
Timeline: 30-60 days on initial build. Balance due within 60 days from the start of your project.
Scope: Requests for ‘out of scope’ work will be agreed upon and invoiced at $50.00/hr.
All brand documents are the sole property of Pacific Treatment Alternatives
Either party can terminate this project in writing, with a 30 day notice. If termination requires moving site or packaging the existing site for transfer, there will be a $300.00 fee.
OTHER PACIFIC TREATMENT ALTERNATIVE SERVICES
OPTIONAL BRAND SERVICES:
Search Engine Marketing (packages starting at $1,000/mo.)
Email Marketing (set up, creative, list management and launch – $200/campaign)
Brochures, priced according to format needed and pages to be completed.
Swag/Branded Merchandise/Corporate Apparel is available.